When we were looking for reasonably priced alloy rims, we couldn’t find anything that ticked enough boxes. So, we decided to make our own.

First, we had to collectively scratch our heads and come up with the designs we wanted to ride.
Next, we had to partner with the right factories; We needed to work with those who understood our goals and would help us achieve them.

After design changes, production changes, more changes to our changes and a few seasons worth of testing, we’re finally ready to launch our new rims.